Bodaanpassing voor advertentieplanning

// Copyright 2021. Increase BV. All Rights Reserved.
//
// Created By: Tibbe van Asten
// for Increase B.V.
// 
// Created: 19-03-2020
// Last update: 09-11-2021
//
// ABOUT THE SCRIPT
// With this script we adjust the biddings for target adschedule in 
// active campaigns.
//
////////////////////////////////////////////////////////////////////

var config = {

  LOG : true,
  DATE_RANGE : "LAST_30_DAYS",

  // Optional: Use minimum conversions and/or cost to select target adschedules
  // Leave empty to skip
  MINIMUM_CONVERSIONS : "",
  MINIMUM_CONVERSIONVALUE : "",
  MINIMUM_COST : "",
  MINIMUM_CLICKS : "",
  
  // Set bidadjustments based on CPA or ROAS
  KPI : "CPA",
  
  // Optional: Use a campaignlabel to make a selection.
  // Leave empty to skip
  CAMPAIGN_LABEL : "",
  
  // Bidadjustments won't be higher then MAX_BID and not lower then MIN_BID
  // Examples: 1.2 = +20%, 0.8 = -20%, 2 = +100%
  MAX_BID : 1.2,
  MIN_BID : 0.8
  
}


////////////////////////////////////////////////////////////////////

function main() {
  
  if(config.KPI != "CPA" && config.KPI != "ROAS"){
    throw Error("Set KPI to 'CPA' or 'ROAS' only!");
  }
  
  var map = {};
  
  // Collecting all target ad schedule data
  var report = AdsApp.report(
    "SELECT Id, CampaignName, CampaignId, BidModifier, Conversions, ConversionValue, Cost, Clicks " +
    "FROM CAMPAIGN_AD_SCHEDULE_TARGET_REPORT " +
    "WHERE CampaignStatus = ENABLED " +
    " DURING " + config.DATE_RANGE
  );

  var rows = report.rows();
  while(rows.hasNext()){
    var row = rows.next();
    
    // Check thresholds
    if(config.MINIMUM_CONVERSIONS != "" || config.MINIMUM_CONVERSIONVALUE != "" ||config.MINIMUM_COST != "" || config.MINIMUM_CLICKS != ""){
      
      if(row["Conversions"] < config.MINIMUM_CONVERSIONS || row["ConversionValue"] < config.MINIMUM_CONVERSIONVALUE || row["Cost"] < config.MINIMUM_COST || row["Clicks"] < config.MINIMUM_CLICKS) continue;
      
    }
    
    // Skip campaign when not set to manual bidding. And check label.
    var campaignIterator = AdsApp.campaigns().withIds([row["CampaignId"]]).get();

    while(campaignIterator.hasNext()){ 
        var campaign = campaignIterator.next();       

        if(campaign.bidding().getStrategyType() != "MANUAL_CPC" && campaign.bidding().getStrategyType() != "MANUAL_CPM" && campaign.bidding().getStrategyType() != "MANUAL_CPV") continue;
        if(config.CAMPAIGN_LABEL != ""){ while(!campaign.labels().withCondition("Name = '" + config.CAMPAIGN_LABEL + "'").get().hasNext()) continue; }
      
        var campaignKpi = parseFloat(getCampaignKpi(campaign.getId())).toFixed(2);
        var oldBid = parseFloat(1 + (row["BidModifier"].split("%")[0] / 100)).toFixed(2);
    
        // Calculate KPI's and new bid
        if(config.KPI == "CPA"){ var scheduleKpi = parseFloat(row["Cost"] / row["Conversions"]).toFixed(2); var newBid = parseFloat(campaignKpi / scheduleKpi).toFixed(2); }
        if(config.KPI == "ROAS"){ var scheduleKpi = parseFloat(row["ConversionValue"] / row["Cost"]).toFixed(2); var newBid = parseFloat(scheduleKpi / campaignKpi).toFixed(2); }
    
        // If there is a CPA or ROAS, we will set a bidadjustment
        if(isNaN(newBid) === false && isFinite(scheduleKpi) === true) {
          if(newBid < config.MIN_BID) { newBid = parseFloat(config.MIN_BID).toFixed(2); }
          if(newBid > config.MAX_BID) { newBid = parseFloat(config.MAX_BID).toFixed(2); }  
      
         // Add to map
         if(newBid != oldBid) {
            if(map[row["Id"] + "," + row["CampaignId"]] == null) {
              map[row["Id"] + "," + row["CampaignId"]] = [];
            }
            map[row["Id"] + "," + row["CampaignId"]].push([row["Id"], row["CampaignName"], newBid]);
      
            if(config.LOG === true){
              Logger.log("Ad Schedule " + row["Id"] + " in " + row["CampaignName"]);
              Logger.log("Current bidadjustment: " + row["BidModifier"] + " = " + oldBid);
              Logger.log("Ad Schedule " + config.KPI + ": " + scheduleKpi + ", Campaign " + config.KPI + ": " + campaignKpi + ", New bid: " + newBid);
              Logger.log("------------");
            }
           
        } // Add to map

      } // Check bidadjustment
      
    } // campaignIterator
    
  } // rowIterator
  
  if(config.LOG === true){
    Logger.log(" ");
    Logger.log("...Loop through ad schedules");
    Logger.log(" ");
  }
  
  for (var key in map) {
    
    var campaignIterator = AdsApp
      .campaigns()
      .withIds([key.split(",")[1]])
      .get();
    
    while(campaignIterator.hasNext()){
      var campaign = campaignIterator.next();
      
        var ids = [];
        ids.push(key.split(",")[1]);
        ids.push(key.split(",")[0]);
      
      var schedulesIterator = campaign
        .targeting()
        .adSchedules()
        .withIds([ids])
        .get();

      while(schedulesIterator.hasNext()){
        var schedule = schedulesIterator.next();

        schedule.setBidModifier(parseFloat(map[key][0][2])); 
        Logger.log("Bidadjustment of " + map[key][0][2] + " set for " + map[key][0][0] + " in " + map[key][0][1]);
        
      } // locationIterator
      
    } // campaignIterator
    
  } // keyIterator
  
} // function main()

////////////////////////////////////////////////////////////////////

function getCampaignKpi(campaignId){
  
  var report = AdsApp.report(
    "SELECT Cost, Conversions, ConversionValue " +
    "FROM CAMPAIGN_PERFORMANCE_REPORT " +
    "WHERE CampaignId = '" + campaignId + "' " +
    "DURING " + config.DATE_RANGE
  );
  
  var rows = report.rows();
  while(rows.hasNext()){
    var campaign = rows.next();
    
    if(config.KPI == "CPA"){ var campaignKpi = campaign["Cost"] / campaign["Conversions"]; }
    if(config.KPI == "ROAS"){ var campaignKpi = campaign["ConversionValue"] / campaign["Cost"]; }
    
  } // campaignIterator 
  
  return campaignKpi;
  
} // function getCampaignKpi()