Bodaanpassingen voor apparaten

// Copyright 2021. Increase BV. All Rights Reserved.
//
// Created By: Tibbe van Asten
// for Increase B.V.
// 
// Created: 01-03-2018
// Last update: 23-03-2021
//
// ABOUT THE SCRIPT
// With this script we adjust the biddings for devices for
// all active campaigns in the account. Change will be based
// on the device statistics vs campaign statistics.
//
////////////////////////////////////////////////////////////////////

var config = {

  LOG : true,
  DATE_RANGE : "LAST_30_DAYS",

  // Optional: Use minimum conversions and/or cost to select targetlocations
  // Leave empty to skip
  MINIMUM_CONVERSIONS : "",
  MINIMUM_CONVERSIONVALUE : "",
  MINIMUM_COST : "10",
  MINIMUM_CLICKS : "",
  
  // Set bidadjustments based on CPA or ROAS
  KPI : "ROAS",
  
  // Optional: Use a campaignlabel to make a selection.
  // Leave empty to skip
  CAMPAIGN_LABEL : "ROAS",
  
  // Bidadjustments won't be higher then MAX_BID and not lower then MIN_BID
  // Examples: 1.2 = +20%, 0.8 = -20%, 2 = +100%
  MAX_BID : 1.2,
  MIN_BID : 0.8
  
}


////////////////////////////////////////////////////////////////////

function main() {
  
  if(config.KPI != "CPA" && config.KPI != "ROAS"){
    throw Error("Set KPI to 'CPA' or 'ROAS' only!");
  }
  
  var map = {};
  
  // Collecting all device data
  //var report = selectDevices();
  
  var report = AdsApp.report(
    "SELECT CampaignName, CampaignId, Device, CampaignDesktopBidModifier, CampaignMobileBidModifier, CampaignTabletBidModifier, Labels, Conversions, ConversionValue, Cost, Clicks " +
    "FROM CAMPAIGN_PERFORMANCE_REPORT " +
    "WHERE BiddingStrategyType IN ['MANUAL_CPC','MANUAL_CPV','MANUAL_CPM'] " +
    "AND CampaignStatus = ENABLED " +
    "DURING " + config.DATE_RANGE
  );

  var rows = report.rows();
  while(rows.hasNext()){
    var row = rows.next();

    // Check campaign label
    if(config.CAMPAIGN_LABEL != "" && row["Labels"].indexOf(config.CAMPAIGN_LABEL) < 0) continue;
    
    // Check thresholds
    if(config.MINIMUM_CONVERSIONS != "" || config.MINIMUM_CONVERSIONVALUE != "" ||config.MINIMUM_COST != "" || config.MINIMUM_CLICKS != ""){      
      if(row["Conversions"] < config.MINIMUM_CONVERSIONS || row["ConversionValue"] < config.MINIMUM_CONVERSIONVALUE || row["Cost"] < config.MINIMUM_COST || row["Clicks"] < config.MINIMUM_CLICKS) continue;
    }
      
    var campaignKpi = parseFloat(getCampaignKpi(row["CampaignId"])).toFixed(2);
    
    // Select old bidModifier
    if(row["Device"] == "DESKTOP"){ var oldBidModifier = row["CampaignDesktopBidModifier"] };
    if(row["Device"] == "MOBILE"){ var oldBidModifier = row["CampaignMobileBidModifier"] };
    if(row["Device"] == "TABLET"){ var oldBidModifier = row["CampaignTabletBidModifier"] };
    
    if(oldBidModifier){
      var oldBid = parseFloat(1 + (oldBidModifier.split("%")[0] / 100)).toFixed(2);
    } else {
      var oldBid = 1;
    }
    
    // Calculate KPI's and new bid
    if(config.KPI == "CPA"){ var deviceKpi = parseFloat(row["Cost"] / row["Conversions"]).toFixed(2); var newBid = parseFloat(campaignKpi / deviceKpi).toFixed(2); }
    if(config.KPI == "ROAS"){ var deviceKpi = parseFloat(row["ConversionValue"] / row["Cost"]).toFixed(2); var newBid = parseFloat(deviceKpi / campaignKpi).toFixed(2); }
    
    // If there is a CPA or ROAS, we will set a bidadjustment
    if(isNaN(newBid) === false && isFinite(deviceKpi) === true) {
      if(newBid < config.MIN_BID) { newBid = parseFloat(config.MIN_BID).toFixed(2); }
      if(newBid > config.MAX_BID) { newBid = parseFloat(config.MAX_BID).toFixed(2); }  
      
      // Add to map
      if(newBid != oldBid) {
        if(map[row["Device"] + "," + row["CampaignId"]] == null) {
          map[row["Device"] + "," + row["CampaignId"]] = [];
        }
        map[row["Device"] + "," + row["CampaignId"]].push([row["Device"], row["CampaignName"], newBid]);
      
          if(config.LOG === true){
            Logger.log(row["Device"] + " in " + row["CampaignName"]);
            Logger.log("Current bidadjustment: " + oldBidModifier + " = " + oldBid);
            Logger.log("Device " + config.KPI + ": " + deviceKpi + ", Campaign " + config.KPI + ": " + campaignKpi + ", New bid: " + newBid);
            Logger.log("------------");
          }   
      }

    } // Check bid
    
  } // rowIterator
  
  if(config.LOG === true){
    Logger.log(" ");
    Logger.log("...Loop through devices");
    Logger.log(" ");
  }
  
  for (var key in map) {
    
    var campaignIterator = AdsApp
      .campaigns()
      .withIds([key.split(",")[1]])
      .get();
    
    while(campaignIterator.hasNext()){
      var campaign = campaignIterator.next();
      
      Logger.log(campaign.getName());
      Logger.log(key.split(",")[0]);
      
      var deviceSelector = campaign.targeting().platforms();
      
      if(key.split(",")[0] == "Computers"){ var deviceIterator = deviceSelector.desktop().get(); }
      if(key.split(",")[0] == "Mobile devices with full browsers"){ var deviceIterator = deviceSelector.mobile().get(); }
      if(key.split(",")[0] == "Tablets with full browsers"){ var deviceIterator = deviceSelector.tablet().get(); }
      if(key.split(",")[0] != "Computers" && key.split(",")[0] != "Mobile devices with full browsers" && key.split(",")[0] != "Tablets with full browsers") continue;
      
      while(deviceIterator.hasNext()){
        var device = deviceIterator.next();
        
        device.setBidModifier(parseFloat(map[key][0][2])); 
        Logger.log("Bidadjustment of " + map[key][0][2] + " set for " + map[key][0][0] + " in " + map[key][0][1]);
        
      } // deviceIterator
      
    } // campaignIterator
    
  } // keyIterator
  
} // function main()

////////////////////////////////////////////////////////////////////

function selectDevices(){

  if(config.CAMPAIGN_LABEL == ""){
    var report = AdsApp.report(
      "SELECT CampaignName, CampaignId, Device, CampaignDesktopBidModifier, CampaignMobileBidModifier, CampaignTabletBidModifier, Conversions, ConversionValue, Cost, Clicks " +
      "FROM CAMPAIGN_PERFORMANCE_REPORT " +
      "WHERE BiddingStrategyType IN ['MANUAL_CPC','MANUAL_CPV','MANUAL_CPM'] " +
      "AND CampaignStatus = ENABLED " +
      "DURING " + config.DATE_RANGE
    );
  } else {
    var report = AdsApp.report(
      "SELECT CampaignName, CampaignId, Device, CampaignDesktopBidModifier, CampaignMobileBidModifier, CampaignTabletBidModifier, Conversions, ConversionValue, Cost, Clicks " +
      "FROM CAMPAIGN_PERFORMANCE_REPORT " +
      "WHERE BiddingStrategyType IN ['MANUAL_CPC','MANUAL_CPV','MANUAL_CPM'] " +
      "AND CampaignStatus = ENABLED " +
      "AND Labels CONTAINS_ANY ['" + config.CAMPAIGN_LABEL + "'] " +
      "DURING " + config.DATE_RANGE
    );
  }
  
  return report;    
  
} // function deviceSelector

////////////////////////////////////////////////////////////////////

function getCampaignKpi(campaignId){
  
  var report = AdsApp.report(
    "SELECT Cost, Conversions, ConversionValue " +
    "FROM CAMPAIGN_PERFORMANCE_REPORT " +
    "WHERE CampaignId = '" + campaignId + "' " +
    "DURING " + config.DATE_RANGE
  );
  
  var rows = report.rows();
  while(rows.hasNext()){
    var campaign = rows.next();
    
    if(config.KPI == "CPA"){ var campaignKpi = campaign["Cost"] / campaign["Conversions"]; }
    if(config.KPI == "ROAS"){ var campaignKpi = campaign["ConversionValue"] / campaign["Cost"]; }
    
  } // campaignIterator 
  
  return campaignKpi;
  
} // function getCampaignKpi()