Scripts

Below is a collection of PPC scripts that you can apply to Google Ads and Bing Ads. The collection is a combination of self-written PPC scripts and the best scripts you can find online.

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Name

Info

Difficulty

Tags

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The script automatically excludes search terms in shopping campaigns that don't contain selected keywords.

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Receive an email with all auto applied changes Google made. 

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Find top converting products with any issues in Merchant Centre and send alerts via email.

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Receive an alert by email with all metrics for selected search terms in PMax

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Export Search Terms from your PMax campaigns to Google Spreadsheets

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This script extends the single account Negative Keyword Conflicts script to run for multiple accounts under a manager account.

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Report on your PMax campaigns in a seperate spreadsheet

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Automating your Google Ads accounts is great but does have certain risks, especially when working with bidding and budgets. Luckily there's something you can do about it.

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Easily get an overview of all Responsive Search Ads in your account with associated rating.

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Curious what Smart Bidding does with the actual bids? This script provides insight into the CPC peaks in your account.

Grow your PPC accounts with Scripts

With these PPC scripts you ensure better reporting of your campaigns, you optimize your campaigns automatically and make your bid adjustments to use the budget more effectively.

The Experts
Tibbe van Asten Team Lead Performance Marketing
Nils Rooijmans Water Cooler Topics
Martijn Kraan Freelance PPC Specialist
Bas Baudoin Teamlead SEA @ Happy Leads
Jermaya Leijen Digital Marketing Strategist
Krzysztof Bycina PPC Specialist from Poland
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