Google Ads Scripts

Within Google Ads you have the possibility to use scripts. These Google Ads Scripts make managing your campaigns simple, you automatically make changes or you focus on optimizing your campaigns.

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Want to know where PMax campaigns are wasting your budget?


The script automatically excludes search terms in shopping campaigns that don't contain selected keywords.


Exclude keywords from your campaigns, when they don't match what you meant for.


Receive an email with all auto applied changes Google made. 


Find top converting products with any issues in Merchant Centre and send alerts via email.


Receive an alert by email with all metrics for selected search terms in PMax


Export Search Terms from your PMax campaigns to Google Spreadsheets


This script extends the single account Negative Keyword Conflicts script to run for multiple accounts under a manager account.


Report on your PMax campaigns in a seperate spreadsheet

Grow your PPC accounts with Google Ads Scripts

We have divided the available Google Ads Scripts into functionality. For example, there are scripts for reports, exclusions, bids and bid adjustments. Are Google Ads Scripts new to you? Then first read our tips & tricks so that you can make a good start.

Monitor, report, automate and bid with Google Ads scripts

The application of scripts in Google Ads can serve several purposes. For example, there are scripts available that keep an eye on your account and that can warn you about errors. This ensures that you quickly resolve these errors and a script can do this check at any time of the day. These Google Ads scripts have no impact on campaign results.

In addition, scripts are available which can report results from campaigns. Scripts can write these results in an email or to a Google Sheet. With this you are automatically informed of the performance of your account(s) and you no longer need to transfer data from Google Ads by hand.

Scrips that automate work in Google Ads free up time for strategic analysis and account choices. In addition, you do not have to perform (boring) repetitive tasks. Google Ads scripts can also automate bids in accounts. For example, all bid adjustments can be automated based on your wishes, but you can also go a step further by developing your own algorithm with which you manage bids in accounts. You can involve external data in determining the ideal bid, such as the weather or your own attribution tool. With scripts in Google Ads you can easily hook up these external services.

The Experts
Tibbe van Asten Team Lead Performance Marketing
Nils Rooijmans Water Cooler Topics
Martijn Kraan Freelance PPC Specialist
Bas Baudoin Teamlead SEA @ Happy Leads
Jermaya Leijen Digital Marketing Strategist
Krzysztof Bycina PPC Specialist from Poland
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