To gain more insight into the performance of your visitors and customers, I always add target groups to campaigns. This allows you to make bid adjustments based on the performance of these target groups. Depending on the customer, we sometimes added 100 different target groups to a campaign. Instead of tracking these target groups every week and changing bid adjustments, we have automated this process.
Bidadjustments for audiences
Apply automatic bid adjustments to target groups in campaigns.Start Now!