BMM Fixer

Now BMM is disappearing as a matchtype, this script will fix your account.

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Google would want you to, but this script will change all of your BMM keywords to broadmatch. And, it will double all of your campaign budgets.


  • INSIGHTS: You can change this all you want, you won't get anymore insights.
The script
// Copyright 2021. Increase BV. All Rights Reserved.
// Not to be used without permission of the creator or Increase B.V.
// Created By: Tibbe van Asten
// for Increase B.V.
// Created: 04-02-2021
// Last update: 05-02-2021
// With the disappearance of BMM as keyword matchtype, this script
// will fix your account the way Google wants it to. All BMM keywords
// change to broad ('+' removed) and your campaign budget will double.

var config = {
  // You can try changing this, but you won't get anymore data or insights
  // on actual changes
  INSIGHTS : false


function main() {
  var google;
  var keywordIterator = AdsApp
    .withCondition("Text CONTAINS '+'")
    .withCondition("Status = ENABLED")
    .withCondition("AdGroupStatus = ENABLED")
    .withCondition("CampaignStatus = ENABLED")
    Logger.log("Found " + keywordIterator.totalNumEntities() + " keywords to increase spend on");
    var keyword =;
    // Pause BMM and create new broad match keyword
    var newKeyword = keyword.getText().replace(/\+/g, "");
      if(google == "transparent"){
        Logger.log("Paused " + keyword.getText() + " and activated " + newKeyword);
  } // keywordIterator
  var campaignIterator = AdsApp
    .withCondition("Status = ENABLED")
    Logger.log("To make this even better, budgets for " + campaignIterator.totalNumEntities() + " are doubled");
    var campaign =;
    // Get budget and double this!
    var newBudget = campaign.getBudget().getAmount() * 2;
  } // campaignIterator
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The Experts
Tibbe van Asten Team Lead Performance Marketing
Nils Rooijmans Water Cooler Topics
Martijn Kraan Freelance PPC Specialist
Bas Baudoin Teamlead SEA @ Happy Leads
Jermaya Leijen Digital Marketing Strategist
Krzysztof Bycina PPC Specialist from Poland
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