Do you use DSA campaigns? You may be using DSA for keywordmining or to increase your impressions. If you have separate DSA campaigns in your account, it is recommended to exclude all search terms that you already advertise on. Then your campaigns do not compete with each other and the searchterms enter the adgroup with the most relevant advertisements.
Exclude exact in DSA campaign
Automatically exclude all exact keywords in DSA campaigns. Search traffic will land in the most relevant adgroup.Start Now!