Do you use DSA adgroups within your search campaigs? You may be using DSA for keywordmining or to increase your impressions. If you have separate DSA adgroups in your account, it is recommended to exclude all search terms that you already advertise on. Then your adgroups do not compete with each other and the searchterms enter the adgroup with the most relevant ads.
Exclude exact in DSA adgroups
Automatically exclude all exact keywords in DSA adgroups. Search traffic will land in the most relevant adgroup.Start Now!