To ensure that your campaigns are optimally organized, you need a lot of time. Time that you may not have available for every customer. To make the most of the available time, you can therefore use Ads scripts and automate routine work.
On our blog we will publish some scripts in the coming period that can help every SEA specialist make her / his work a lot more fun.
Non-branded search queries in branded (shopping) campaigns
We are probably not the only ones who always organize our campaign structure for Google Shopping campaigns in branded and non-branded campaigns. The non-branded campaigns have a higher priority, but here you exclude branded keywords, so you can catch them with your brand campaign and increase bids.
Although in theory full-proof, in practice there is still a lot of non-branded traffic in your branded campaigns. This means that you must exclude these keywords from your campaign on a regular basis.
That can be easier! With the script below you can automatically exclude nonbranded search queries in your branded campaigns, so that the splitting of your traffic is optimal.
This script is intended for advertisers where branded is only intended for their own brand name. This applies, for example, to producers, such as our customer Paula's Choice. Here we split all our Google Shopping traffic into search terms with and without the brand name 'Paula's Choice'. When you add the script to your account, make sure it runs every hour.