Google Ads Scripts

Within Google Ads you have the possibility to use scripts. These Google Ads Scripts make managing your campaigns simple, you automatically make changes or you focus on optimizing your campaigns.

Start Now!






Automatically make bidadjustments on the blocks in your adschedule per campaign. Based on CPA or ROAS.


Create an overview of all experiments that run in your accounts. If you have experiments running in multiple accounts, this script offers quick and easy insight.


Change campaign names simultaneously in multiple Google Ads accounts


Get notified whenever your Ad Grants accounts violates the Grants policy.


Add search terms as a keyword when they perform well. An easy way to expand an account.


Check for duplicate search terms across accounts and keep your matching straight!


Receive a daily update of your account performance by email. This way, you can start your day immediately.


Automatically exclude Exact match keywords in Modified Broad Match campaigns. Neatly via Negative Keyword Lists.


*Updated for new ads experience*

Improve Display placement quality by automatically excluding words and including relevant domain extensions.


Save time by automatically update your ads' final URL redirects.

Grow your PPC accounts with Google Ads Scripts

We have divided the available Google Ads Scripts into functionality. For example, there are scripts for reports, exclusions, bids and bid adjustments. Are Google Ads Scripts new to you? Then first read our tips & tricks so that you can make a good start.

Monitor, report, automate and bid with Google Ads scripts

The application of scripts in Google Ads can serve several purposes. For example, there are scripts available that keep an eye on your account and that can warn you about errors. This ensures that you quickly resolve these errors and a script can do this check at any time of the day. These Google Ads scripts have no impact on campaign results.

In addition, scripts are available which can report results from campaigns. Scripts can write these results in an email or to a Google Sheet. With this you are automatically informed of the performance of your account(s) and you no longer need to transfer data from Google Ads by hand.

Scrips that automate work in Google Ads free up time for strategic analysis and account choices. In addition, you do not have to perform (boring) repetitive tasks. Google Ads scripts can also automate bids in accounts. For example, all bid adjustments can be automated based on your wishes, but you can also go a step further by developing your own algorithm with which you manage bids in accounts. You can involve external data in determining the ideal bid, such as the weather or your own attribution tool. With scripts in Google Ads you can easily hook up these external services.

The Experts
Tibbe van Asten Team Lead Performance Marketing
Nils Rooijmans Water Cooler Topics
Martijn Kraan Freelance PPC Specialist
Bas Baudoin Teamlead SEA @ Happy Leads
Jermaya Leijen Digital Marketing Strategist
Krzysztof Bycina PPC Specialist from Poland
How about you? JOIN US!
Sharing Knowledge
Caring is all about sharing knowledge. In the current market, PPC specialists like to keep their knowledge and experience to themselves. We're convinced that sharing knowledge can ensure that everyone gets better at their work. We want to change this by sharing our knowledge about scripts with everyone.

Do you also want to contribute? We are open to new ideas and feedback on everything you find on

Contact us

Training &
Contact us!
Adsscripts Training & Workshop