Google Ads Scripts

Within Google Ads you have the possibility to use scripts. These Google Ads Scripts make managing your campaigns simple, you automatically make changes or you focus on optimizing your campaigns.

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Check for duplicate search terms across accounts and keep your matching straight!


Receive a daily update of your account performance by email. This way, you can start your day immediately.


Automatically exclude Exact match keywords in Modified Broad Match campaigns. Neatly via Negative Keyword Lists.


*Updated for new ads experience*

Improve Display placement quality by automatically excluding words and including relevant domain extensions.


Save time by automatically update your ads' final URL redirects.


Automatically check for Keyword Match Type Issues


Exclude non-branded search terms in branded Shopping ad groups. This script works for one or more products per ad group and with multiple brands.


Add Responsive Search Ads to all your ad groups. Based on existing headlines and descriptions.


When you split Shopping campaigns on branded and non-branded search terms, you often still get non-branded search terms in your branded Shopping campaign (s). This script automatically excludes these terms.


Use this script to monitor the development of the Quality Score in your account.


Use this script to monitor the development of the Quality Score of multiple accounts in your MCC.

Grow your PPC accounts with Google Ads Scripts

We have divided the available Google Ads Scripts into functionality. For example, there are scripts for reports, exclusions, bids and bid adjustments. Are Google Ads Scripts new to you? Then first read our tips & tricks so that you can make a good start.

Monitor, report, automate and bid with Google Ads scripts

The application of scripts in Google Ads can serve several purposes. For example, there are scripts available that keep an eye on your account and that can warn you about errors. This ensures that you quickly resolve these errors and a script can do this check at any time of the day. These Google Ads scripts have no impact on campaign results.

In addition, scripts are available which can report results from campaigns. Scripts can write these results in an email or to a Google Sheet. With this you are automatically informed of the performance of your account(s) and you no longer need to transfer data from Google Ads by hand.

Scrips that automate work in Google Ads free up time for strategic analysis and account choices. In addition, you do not have to perform (boring) repetitive tasks. Google Ads scripts can also automate bids in accounts. For example, all bid adjustments can be automated based on your wishes, but you can also go a step further by developing your own algorithm with which you manage bids in accounts. You can involve external data in determining the ideal bid, such as the weather or your own attribution tool. With scripts in Google Ads you can easily hook up these external services.

The Experts
Tibbe van Asten Team Lead Performance Marketing
Nils Rooijmans Water Cooler Topics
Martijn Kraan Freelance PPC Specialist
Bas Baudoin Teamlead SEA @ Happy Leads
Jermaya Leijen Digital Marketing Strategist
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Caring is all about sharing knowledge. In the current market, PPC specialists like to keep their knowledge and experience to themselves. We're convinced that sharing knowledge can ensure that everyone gets better at their work. We want to change this by sharing our knowledge about scripts with everyone.

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