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Within Google Ads you have the possibility to use scripts. These Google Ads Scripts make managing your campaigns simple, you automatically make changes or you focus on optimizing your campaigns.
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Make maximum use of advertising planning. 24 bid adjustments per day per campaign to take advantage of good moments in the day and save costs on quiet moments.
Exclude non-branded search terms in branded Shopping ad groups. This script works for one or more products per ad group and with multiple brands.
Add Responsive Search Ads to all your ad groups. Based on existing headlines and descriptions.
When you split Shopping campaigns on branded and non-branded search terms, you often still get non-branded search terms in your branded Shopping campaign (s). This script automatically excludes these terms.
Use this script to monitor the development of the Quality Score in your account.
Use this script to monitor the development of the Quality Score of multiple accounts in your MCC.
Identify the keywords in your account where the quality of the ad or landing page needs to be improved.
Do you want to make sure that all your campaigns are still active? With this script you automatically receive an e-mail when a campaign has not generated any impressions the day before.
Receive a notification when a landing page of your ads or ad extensions is no longer working. This prevents unnecessary costs of clicks that do not arrive on your website.
Receive a notification when a landing page of your ads or ad extensions is no longer working. This prevents unnecessary costs of clicks that do not arrive on your website.
Prevent your keywords from being blocked by exclusion words. This script goes through your account and reports all conflicts.
We have divided the available Google Ads Scripts into functionality. For example, there are scripts for reports, exclusions, bids and bid adjustments. Are Google Ads Scripts new to you? Then first read our tips & tricks so that you can make a good start.
The application of scripts in Google Ads can serve several purposes. For example, there are scripts available that keep an eye on your account and that can warn you about errors. This ensures that you quickly resolve these errors and a script can do this check at any time of the day. These Google Ads scripts have no impact on campaign results.
In addition, scripts are available which can report results from campaigns. Scripts can write these results in an email or to a Google Sheet. With this you are automatically informed of the performance of your account(s) and you no longer need to transfer data from Google Ads by hand.
Scrips that automate work in Google Ads free up time for strategic analysis and account choices. In addition, you do not have to perform (boring) repetitive tasks. Google Ads scripts can also automate bids in accounts. For example, all bid adjustments can be automated based on your wishes, but you can also go a step further by developing your own algorithm with which you manage bids in accounts. You can involve external data in determining the ideal bid, such as the weather or your own attribution tool. With scripts in Google Ads you can easily hook up these external services.
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