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Within Google Ads you have the possibility to use scripts. These Google Ads Scripts make managing your campaigns simple, you automatically make changes or you focus on optimizing your campaigns.
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Prevent your keywords from being blocked by exclusion words. This script goes through your account and reports all conflicts.
Automatically review device bid adjustments for all campaigns. Based on CPA, it is determined whether bids should be increased or decreased.
Based on CPA, you can automatically exclude search terms that are far too expensive with these scripts.
Use this script to automatically expand shopping campaigns with new products from Merchant Center.
Apply bid adjustments to the added locations in all campaigns based on the CPA or ROAS.
We have divided the available Google Ads Scripts into functionality. For example, there are scripts for reports, exclusions, bids and bid adjustments. Are Google Ads Scripts new to you? Then first read our tips & tricks so that you can make a good start.
The application of scripts in Google Ads can serve several purposes. For example, there are scripts available that keep an eye on your account and that can warn you about errors. This ensures that you quickly resolve these errors and a script can do this check at any time of the day. These Google Ads scripts have no impact on campaign results.
In addition, scripts are available which can report results from campaigns. Scripts can write these results in an email or to a Google Sheet. With this you are automatically informed of the performance of your account(s) and you no longer need to transfer data from Google Ads by hand.
Scrips that automate work in Google Ads free up time for strategic analysis and account choices. In addition, you do not have to perform (boring) repetitive tasks. Google Ads scripts can also automate bids in accounts. For example, all bid adjustments can be automated based on your wishes, but you can also go a step further by developing your own algorithm with which you manage bids in accounts. You can involve external data in determining the ideal bid, such as the weather or your own attribution tool. With scripts in Google Ads you can easily hook up these external services.
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