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Below is a collection of PPC scripts that you can apply to Google Ads and Bing Ads. The collection is a combination of self-written PPC scripts and the best scripts you can find online.
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Automatically exclude all exact keywords in DSA adgroups. Search traffic will land in the most relevant adgroup.
Increase the revenue of your most important products to improve your Smart Shopping results. Use this script in GTM.
Keep track of your Quality Score in Bing Ads / Microsoft Advertising. Without reporting to a Google sheet.
Receive email notification when your account performs one or two standard deviations from the mean.
Receive a notification when the expenditure of your campaigns exceeds the set daily budget.
With this script you ensure that keywords are added in all different match types in an adgroup.
Automatically make bidadjustments on the blocks in your adschedule per campaign. Based on CPA or ROAS.
Create an overview of all experiments that run in your accounts. If you have experiments running in multiple accounts, this script offers quick and easy insight.
Keep the prices of your products in text ads up-to-date with this script. Through a link with Google Merchant Center, prices are checked every hour.
With these PPC scripts you ensure better reporting of your campaigns, you optimize your campaigns automatically and make your bid adjustments to use the budget more effectively.
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