Scripts

Below is a collection of PPC scripts that you can apply to Google Ads and Bing Ads. The collection is a combination of self-written PPC scripts and the best scripts you can find online.

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Name

Info

Difficulty

Tags

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Add Responsive Search Ads to all your ad groups. Based on existing headlines and descriptions.

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When you split Shopping campaigns on branded and non-branded search terms, you often still get non-branded search terms in your branded Shopping campaign (s). This script automatically excludes these terms.

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Use this script to monitor the development of the Quality Score in your account.

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Use this script to monitor the development of the Quality Score of multiple accounts in your MCC.

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Identify the keywords in your account where the quality of the ad or landing page needs to be improved.

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Do you want to make sure that all your campaigns are still active? With this script you automatically receive an e-mail when a campaign has not generated any impressions the day before.

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Receive a notification when a landing page of your ads or ad extensions is no longer working. This prevents unnecessary costs of clicks that do not arrive on your website.

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Receive a notification when a landing page of your ads or ad extensions is no longer working. This prevents unnecessary costs of clicks that do not arrive on your website.

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Prevent your keywords from being blocked by exclusion words. This goes through your accounts and reports all conflicts.

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Prevent your keywords from being blocked by exclusion words. This script goes through your account and reports all conflicts.

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Automatically review device bid adjustments for all campaigns. Based on CPA, it is determined whether bids should be increased or decreased.

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Apply automatic bid adjustments to target groups in campaigns.

Grow your PPC accounts with Scripts

With these PPC scripts you ensure better reporting of your campaigns, you optimize your campaigns automatically and make your bid adjustments to use the budget more effectively.

The Experts
Tibbe van Asten Team Lead Performance Marketing
Nils Rooijmans Water Cooler Topics
Martijn Kraan Freelance PPC Specialist
Bas Baudoin Teamlead SEA @ Happy Leads
Jermaya Leijen Digital Marketing Strategist
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