Scripts

Below is a collection of PPC scripts that you can apply to Google Ads and Bing Ads. The collection is a combination of self-written PPC scripts and the best scripts you can find online.

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Receive a daily update of your account performance by email. This way, you can start your day immediately.

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Automatically exclude Exact match keywords in Modified Broad Match campaigns. Neatly via Negative Keyword Lists.

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*Updated for new ads experience*

Improve Display placement quality by automatically excluding words and including relevant domain extensions.

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Save time by automatically update your ads' final URL redirects.

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Automatically check for Keyword Match Type Issues

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Add all brands from the product feed to a list of exclusive words. These are automatically kept up to date.

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Exclude non-branded search terms in branded Shopping ad groups. This script works for one or more products per ad group and with multiple brands.

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Add Responsive Search Ads to all your ad groups. Based on existing headlines and descriptions.

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When you split Shopping campaigns on branded and non-branded search terms, you often still get non-branded search terms in your branded Shopping campaign (s). This script automatically excludes these terms.

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Use this script to monitor the development of the Quality Score in your account.

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Use this script to monitor the development of the Quality Score of multiple accounts in your MCC.

Grow your PPC accounts with Scripts

With these PPC scripts you ensure better reporting of your campaigns, you optimize your campaigns automatically and make your bid adjustments to use the budget more effectively.

The Experts
Tibbe van Asten Team Lead Performance Marketing
Nils Rooijmans Water Cooler Topics
Martijn Kraan Freelance PPC Specialist
Bas Baudoin Teamlead SEA @ Happy Leads
Jermaya Leijen Digital Marketing Strategist
Krzysztof Bycina PPC Specialist from Poland
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