Below is a collection of PPC scripts that you can apply to Google Ads and Bing Ads. The collection is a combination of self-written PPC scripts and the best scripts you can find online.

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Automatically review device bid adjustments for all campaigns. Based on CPA, it is determined whether bids should be increased or decreased.


Apply automatic bid adjustments to target groups in campaigns.


Based on CPA, you can automatically exclude search terms that are far too expensive with these scripts.


Use this script to automatically expand shopping campaigns with new products from Merchant Center.


Apply bid adjustments to the added locations in all campaigns based on the CPA or ROAS.

Grow your PPC accounts with Scripts

With these PPC scripts you ensure better reporting of your campaigns, you optimize your campaigns automatically and make your bid adjustments to use the budget more effectively.

The Experts
Tibbe van Asten Team Lead Performance Marketing
Nils Rooijmans Water Cooler Topics
Martijn Kraan Freelance PPC Specialist
Bas Baudoin Teamlead SEA @ Happy Leads
Jermaya Leijen Digital Marketing Strategist
Krzysztof Bycina PPC Specialist from Poland
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Caring is all about sharing knowledge. In the current market, PPC specialists like to keep their knowledge and experience to themselves. We're convinced that sharing knowledge can ensure that everyone gets better at their work. We want to change this by sharing our knowledge about scripts with everyone.

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